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The full story: Once upon a time, a kid dreamed of designing bridges. So he studied civil engineering to learn how. Then he moved to Toronto. His camera, his art and his work started connecting people and places. Turns out, he became the bridge he always wanted to design. Knock, knock.

For: Recruiters

The 60-second version.

Senior growth and lifecycle marketer in Toronto. 8+ years turning audiences into members, and members into revenue.

3.25xmembership growth at Canoo, to 1M+ members
$60Ka year from a revenue stream I launched from scratch
~$3Mannual partnership revenue my campaigns support
9M+lifecycle messages sent every month

Fit check

tap what your role needs

Where I've been

2022 – now

Institute for Canadian Citizenship · Canoo
Digital Marketing & Communications Manager. Growth, lifecycle and revenue programs for a 1M+ member app.

2017 – now

Tirgan
Photo Production Manager & Visual Art Lead. Led a team of 30 photographers across four large Persian art and culture festivals (250+ artists, 140+ performances); photo and video for fundraising campaigns; curate the visual art programs.

2021 – 2022

TheFutureEconomy.ca
Digital Media Manager. Paid search, content distribution and attribution for a B2B media platform.

2020 – 2021

Machine Learning Mastermind
Business Development & Marketing Manager. Acquisition and CRM nurturing; conversion up 50%.

2018 – 2020

OCAD University
Marketing & Communications Specialist. Graduate enrollment campaigns.

For: Business owners

What's keeping you up at night?

I work with founders and business owners as a marketing consultant, but not the typical kind. I don't hand you a deck and disappear. I become part of your business, your left hand on everything from the first idea to the last report.

Pick the one that sounds most like you. I'll show you how I think about it, and where I've solved it before.

For: Friends

Fact or fiction?

How well do you really know me? Six statements. No googling.

For: Mom

Hi Mom.

I'm good, Mom, don't worry. I'm eating fairly healthy, with lots of vegetables. I exercise, and I spend my days doing what I love.

And since you always ask what I actually do at work, here it is, one simple step at a time.

For: The curious

Keep them around.

A 60-second game about my job: win people over, then keep them. Best with a mouse, works fine with a thumb.

How to play

  • Tap a passer-by to send them a campaign. They become a member.
  • Members get bored. Tap them for a nudge before they wander off.
  • Happy members bring friends. Keep the crowd happy and it grows itself.